Capture Leads Already Looking For What You Offer
Nine Out Of Ten U.S. Adults Perform Online Searches Every Week
Digital Advertising Ensures That Your Business Will Grab Their Attention
Why Use Digital Advertising To Drive Leads?
Targeted
Digital advertising allows you to target specific leads based on demographics, interests, behaviors, and location along with in-market shoppers already interested in what you offer.
Affordable
You’re only charged when someone clicks on your ad and visits your site, which results in more affordable advertising that can further stretch your customer acquisition budget.
Measurable
Optimize your ad campaigns and improve ROI by measuring exactly how many visitors clicked on an ad, converted into a qualified lead and even spent money with your business.
Appareon is a performance-based digital agency focused on driving quantifiable lead and sales generation.
We have deep consulting experience helping both B-to-C and B-to-B companies identify, connect and sell to in-market customers closest to the point of purchase.
Consumer & Business Focused
Business-To-Consumer
- B2C businesses find digital advertising to be more cost-effective than traditional media since they can focus their budget on in-market customers already interested in their offerings.
- Popular ad formats such as display and video ads allow B2C advertisers to drive brand awareness and generate visibility with new customers while only paying when someone clicks on their ad.
- B2C businesses generally have a shorter sales cycle, which allows for more direct and immediate calls to action, using search ads and social media platforms such as Facebook and Instagram.
Business-To-Business
- Instead of cold-calling potential customers unfamiliar with your company, B2B directs potential leads to your website and introduces them to your company.
- The sales cycle for B2B businesses is often longer and more complex than for B2C businesses. B2B advertisers can retarget users who have already shown an interest in their business to reinforce the brand.
- B2B businesses may use different digital marketing channels than B2C businesses. For example, B2B businesses may use LinkedIn or industry-specific publications in addition to search ads.
Meet Prospects On Their Terms
Digital advertising allows you to deliver the right message, in the right format and at the right time. Show search, display and video ads across a variety of devices including phones, tablets, computers and TVs to optimize the impact of your message.
Success Stories
In just a few years, the approach implemented by Appareon drove annual revenue from $55M to over $500M with little increase in ad spend. Their approach focuses on quantifying which digital ad strategies drive the greatest impact on lead volumes, conversion and profitability – resulting in a stronger advertising ROI, increased vehicle sales and substantial growth in inventory turn and margin on backend F&I products.
Having run both a major ad agency and launched a startup online business, I appreciate the time Appareon takes to connect advertising spend with business results. Their ability to identify what’s affecting current performance, coupled with a deep understanding of conversion rate optimization, allows Appareon to deliver improved lead and sales performance for its clients along with a stronger return on ad spend.
What sets Appareon apart is their interest in understanding the financial impact digital advertising has on our bottom line. Since we started working together in 2018, we’ve steadily increased our digital ad spending driving a sizeable increase in leads. During that time, Appareon has managed to cut our per-customer acquisition cost in half while consistently generating at least a 3-to-1 return on ad spend.