Our Services
Appareon offers a complete suite of digital advertising services required to promote your business to prospective leads and customers
What We Do
Planning & Strategy
Establishing realistic growth objectives is an important first step in creating a digital advertising plan that allows you to achieve those goals
Targeting & Ad Selection
Selecting the appropriate ad types along with audience targeting and keyword bidding is a critical component of any digital ad plan
Messaging & Ad Creation
Creating the right messaging and call to action in your ads directly impacts advertising effectiveness from site visits to leads and sales generated
Analysis & Optimization
Once operational, conversion data must be monitored and bidding continuously adjusted to ensure the best possible ROI on your advertising spend
Planning & Strategy
Advertising is ultimately an investment that needs to provide a return.
As a result, it’s important to first establish benchmarks such as expected growth in site engagements from phone calls, form completions and leads.
Armed with growth targets, Appareon can provide a recommended game plan and budget designed to achieve those goals and deliver a return that justifies your cost.
Targeting & Ad Selection
Search Ads
Search ads appear at the top (or bottom) of search engine results pages when someone searches for a specific keyword or phrase. They are often text-based and can include a headline, description, image and a link to a landing page.
Display/Image Ads
Display ads primarily use graphics and photos to attract audience interest. Display Ads can appear across thousands of websites that carry ads – allowing advertisers to expose their brand to those who may not be familiar with their company.
Shopping Ads
Shopping ads, also known as product catalog ads, allow retailers to showcase their products to potential customers who are actively searching for them. Shopping ads appear at the top of Google and Bing’s search results page, making them highly visible.
Video Ads
Video ads can reach in-home TV sets via streaming services along with mobile devices and computers appearing across thousands of websites that accept video ads. Unlike traditional TV ads, digital video ads can be targeted to shoppers already started searching for your products and services.
Lead Generation Ads
Lead form ads in Google Ads are designed to help businesses generate leads by capturing user information directly within the ad itself. These ads eliminate the need for users to visit a separate landing page, making it easier and more convenient for them to express interest or provide their details.
App Install Ads
Shopping ads, also known as product listing ads (PLAs), allow retailers to showcase their products to potential customers who are actively searching for them. Shopping ads appear at the top of Google and Bing’s search results page, making them highly visible.
Messaging & Ad Creation
Digital ad creation matches the right messaging with the appropriate ad format across a variety of devices including phones, tablets, computers and TVs.
Ad platforms such as Google and Facebook actually score ad copy, images and video assets based on how often users engage with those elements when viewing an ad. Better scores equal better placement.
There are several different types of digital ads that Appareon can help advertisers create, including:
- Search (Text) ads
- Display Ads
- Social Media Ads
- Video Ads
- Audio Ads
- Email Ads
- Retargeting Ads
- Mobile Ads
- Shopping Ads
Analytics & Optimization
Current tracking and analytics tools make it possible to measure every step of the customer journey from identifying the advertising source that drove a site visit to how qualified leads your ad spend generated.
AI and tracking tools can now analyze ad campaign results in real-time and make instant changes to bid amounts and the ad creative used, which can help you optimize your campaigns and improve your ROI.
Below are the tools Appareon can help you put to work on you website to ensure that your ad campaign maximizes its return.
Tagging & Tracking Conversions
As online users visit your sit and take specific conversion actions while on your site, such as form completions, phone calls and even purchases, small snippets of code can be added to your site which allow those points of contact to be tagged and tracked.
Automation & Integration
Conversion data can also be integrated with competitor activity and audience demand to monitor peaks and lulls in advertising performance. Automation and AI can then use this data to update bidding amounts in real-time to better match spend with fluctuating market opportunities.
Conversion Rate Optimization
Regularly tracking the right data allows advertisers to discover which advertising sources, ad copy and keywords generate higher levels of engagement and purchase. Using this data, ad spend can be redirected to optimize conversion rates of that drive more leads and sales.
Interested In Learning More?
Whether you’re getting started or already have an account that needs a fresh set of eyes, we can help. Click below and we’ll be in set up a complimentary call to discuss your situation.
What sets Appareon apart is their interest in understanding the financial impact digital advertising has on our bottom line. Since we started working together in 2018, we’ve steadily increased our digital ad spending driving a sizeable increase in leads. During that time, Appareon has managed to cut our per-customer acquisition cost in half while consistently generating at least a 3-to-1 return on ad spend.